FitnessHub
services
Branding, Web, Auth
technologies
Svelte, Prismic
location
Singapore
sector
Health
duration
4 weeks
year
2025
Project Description
In 2025, we were approached by a gym based in Singapore looking to create a dynamic website that showcased their Instagram feed, highlighted their services, and allowed users to track their fitness achievements. The gym wanted a platform that not only reflected their energetic and motivational brand but also provided a seamless experience for their members to engage with their offerings and monitor their progress.
Our goal was to design and develop a user-friendly website that combined functionality with a visually appealing interface. By integrating features like social media feeds, service descriptions, and achievement tracking, we aimed to create a comprehensive online hub for the gym’s community. This project allowed us to deliver a solution that not only met the gym’s needs but also enhanced member engagement and strengthened their digital presence in the competitive fitness industry.
Web Design
We began by visualizing the entire project using Figma, experimenting with layouts, animations, and moving elements to create an engaging yet professional design. Our approach was to strike the perfect balance between interactivity and simplicity, ensuring the website felt dynamic without being overwhelming. We incorporated subtle animations to enhance user engagement while maintaining a clean and modern aesthetic. The color palette was carefully chosen to reflect the gym’s energetic brand, and we used the Poppins font to ensure readability and to match the site’s tone.
After finalizing the visual elements, we focused on creating a responsive design that works seamlessly across all devices, from desktops to smartphones. The website was designed not only for display but also for functionality, with features like user sign-up and login integrated into the layout. We prioritized user-friendly navigation and fast load times, ensuring a smooth experience for visitors. Every detail, from button placements to spacing, was meticulously crafted to enhance usability, making it easy for users to explore services, track achievements, and interact with the gym’s Instagram feed effortlessly.
Web Development
Once the design was finalized, we brought it to life using SvelteKit, Node.js, TursoDB, and Tailwind CSS to ensure the website was not only visually stunning but also highly functional and performant. SvelteKit enabled us to build a fast and dynamic user interface, while Node.js handled the backend logic seamlessly. TursoDB was used for efficient database management, and Prismic CMS was integrated to allow easy content updates. For user authentication, we implemented AutoAuth, ensuring a secure and streamlined sign-up and login process for gym members.
We prioritized clean, well-documented code to make the website easy to maintain and extend in the future. Rigorous testing was conducted to ensure the site performed flawlessly across all devices, with a strong focus on readability, usability, and fast load times. The codebase was structured to make future updates straightforward, empowering the gym to manage their website with confidence. This combination of modern tools and thoughtful development practices resulted in a website that is not only visually appealing but also robust, secure, and user-friendly.
Graphic Design
For the visuals, we crafted a sleek and modern design using a primary color palette of blue and gray, which conveys professionalism and energy, perfectly aligning with FitnessHub’s brand identity. The Poppins font was chosen for its clean, geometric design, ensuring readability and a modern aesthetic. Gray was used for subheadings to create a clear visual hierarchy, allowing users to easily navigate and focus on the most important information.
Every element, from the layout to the spacing, was thoughtfully arranged to guide the user’s eye naturally through the website. We incorporated subtle animations and dynamic elements to enhance engagement without overwhelming the user. The result is a visually appealing and intuitive design that not only reflects FitnessHub’s energetic brand but also provides a seamless and enjoyable experience for visitors.
Final Product
The final product is a dynamic and visually engaging website that perfectly encapsulates FitnessHub’s energetic and professional brand. The website features a modern design with a blue and gray color scheme, complemented by the clean and versatile Poppins font. Key sections like the Instagram feed, progress tracking system, and blog are seamlessly integrated, providing users with a comprehensive and interactive experience.
Testimonials from FitnessHub and its members highlight the website’s ability to effectively showcase services, track fitness achievements, and engage the community. The integration of advanced features like real-time progress tracking, mobile app integration, and secure user authentication ensures a smooth and efficient experience for both members and administrators. This project not only elevated FitnessHub’s online presence but also provided them with a powerful tool to enhance member engagement and streamline their operations.
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