Alice Studio
services
Web, Redesign
technologies
Svelte
location
London, UK
sector
SaaS
duration
3 weeks
year
2025
Project Description
In 2024, we identified Alice Studio, a thriving nail and beauty salon in Clapham (near Clapham South station), as a business that desperately needed a digital upgrade—even if they didn’t realize it yet. Specializing in premium services like Shellac manicures, LVL lash lifts, and Lycon waxing, their existing online presence failed to reflect their expertise or streamline bookings. Despite our cold outreach going unanswered, we took the initiative to design a prototype website because we strongly believe: if a business delivers great service, it deserves a great website—whether they ask for it or not.
Our goal was to create a fast, visually appealing, and conversion-focused site that showcased their range of treatments (from acrylic nails to spray tans) and trusted product brands (OPI, CND, Essie). We prioritized intuitive navigation for service menus, clear pricing displays, and seamless mobile booking—addressing common pain points we’d observed in salon websites. Though the salon hasn’t (yet!) adopted our design, this project stands as proof of our commitment to elevating small businesses through strategic digital solutions.
Web Design
We crafted a minimalist yet luxurious aesthetic using only three colors: clean white backgrounds, rich purple (#6A0DAD) for primary text and interactive elements, and soft gray for secondary content. The elegant Playfair Display font lends editorial sophistication to headings, perfectly complementing the salon's premium services like OPI manicures and LVL lashes. Every design decision served functionality - from the bold purple CTAs that guide users to book, to the generous white space that makes service menus effortlessly scannable on mobile devices.
The restrained two-color palette actually enhanced usability while conveying luxury. Purple headings pop against white backgrounds, creating clear visual hierarchy without clutter. Playfair's graceful serifs elevate even practical elements like pricing tables, while system fonts ensure body text remains highly readable. This disciplined approach resulted in a site that feels both premium and purposeful - mirroring the salon's efficient yet indulgent service experience.
Web Development
We brought the design to life using SvelteKit and Tailwind CSS, creating a buttery-smooth experience perfect for clients browsing services between appointments. SvelteKit's lightning-fast page transitions ensure instant loading - crucial when showcasing time-sensitive offers like seasonal manicures - while Tailwind's utility classes let us maintain the strict purple/white color scheme with pixel-perfect consistency. The entire system was built mobile-first, knowing most clients would be booking last-minute appointments during their commute to Clapham South.
Behind the scenes, we engineered a dead-simple content structure that makes adding new services as easy as applying nail polish. All treatment pages auto-generate from a single data source, ensuring pricing stays consistent across the site. We stress-tested on every device from iPhone SE to tablet, guaranteeing the booking buttons remain perfectly tappable even with freshly manicured nails. The result? A website that looks as polished as their Shellac finishes, with infrastructure as reliable as their 5-star customer service.
Graphic Design
For Alice Studio’s elegant nail salon aesthetic, we developed a refined yet inviting visual system using a soft yet striking palette of purple and white—evoking creativity and cleanliness while ensuring a polished, modern feel. The deep purple accents highlight key interactive elements like buttons and navigation tabs, creating intuitive wayfinding that feels luxurious yet effortless. We chose Playfair Display as the primary typeface for its sophisticated serifs and timeless charm, using bold weights for elegant headings and regular styles for body content to maintain readability and hierarchy. Secondary text appears in a muted gray to keep supplementary information subtle and unobtrusive.
The layout balances sophistication with approachability, using ample whitespace and clean section divisions to create a sense of calm and precision—much like Alice Studio’s meticulous nail artistry. Interactive elements feature generous padding and delicate purple highlights to ensure seamless usability on both desktop and mobile. This thoughtful combination of Playfair’s classic beauty and a rich purple palette results in a digital experience that embodies Alice Studio’s essence: polished, artistic, and effortlessly chic.
Final Product
The result is a stunning, high-performance website that perfectly embodies Alice Studio’s blend of elegance and creativity. With optimized imagery, seamless responsiveness, and intuitive navigation, the site works beautifully whether clients are browsing nail designs on their laptop or booking an appointment on their phone. We took a bold, artistic direction with the rich purple palette and Playfair typography—a slight departure from our usual minimalist style—and shared our process across social media, including Reddit, LinkedIn, and X (Twitter). While some initially questioned the deep purple as unconventional for a salon, once we explained its connection to modern nail art and sophistication, the response was overwhelmingly positive.
The website has become more than just a booking platform—it’s a digital showcase of Alice Studio’s artistry. The owner loves how easy it is to update seasonal designs and promotions, while clients appreciate the clean layout and effortless booking experience. This project was especially meaningful because we took the initiative to reach out, even when the client didn’t respond at first. It’s bittersweet seeing businesses thrive but held back by outdated branding—which is why we’re committed to sharing our knowledge and helping others elevate their digital presence. What started as a cold outreach turned into proof that great design can transform a brand, and sometimes, the most unexpected creative choices—like that bold purple—become its strongest asset.
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