Project Description
In 2024, we identified Alice Studio, a thriving nail and beauty salon in Clapham (near Clapham South station), as a business that desperately needed a digital upgrade—even if they didn’t realize it yet. Specializing in premium services like Shellac manicures, LVL lash lifts, and Lycon waxing, their existing online presence failed to reflect their expertise or streamline bookings. Despite our cold outreach going unanswered, we took the initiative to design a prototype website because we strongly believe: if a business delivers great service, it deserves a great website—whether they ask for it or not.
Our goal was to create a fast, visually appealing, and conversion-focused site that showcased their range of treatments (from acrylic nails to spray tans) and trusted product brands (OPI, CND, Essie). We prioritized intuitive navigation for service menus, clear pricing displays, and seamless mobile booking—addressing common pain points we’d observed in salon websites. Though the salon hasn’t (yet!) adopted our design, this project stands as proof of our commitment to elevating small businesses through strategic digital solutions.